Print Media trends and analysis

Under the ‘SwachhBharat Abhiyan’ CMS ENVIS studied and analysed the print media extensive role in spreading the need of the cleanliness drive.The study adopted the following procedure for data collection and analysis: Three prominent Hindi newspapers (DainikJagran, Hindustan and DainikBhaskar) and three English newspapers (The Hindu, The Times of India and Hindustan Times) were reviewed for one month from 25thSeptember to 25th October, 2014. The coverage of news, editorials,  reports,  featured  articles,  columns  and  advertisements were reviewed on a daily basis for a month. The categorization of news published, on the priority basis, on important pages with given size of the space of the newspapers were also assessed.