Poll Surveys in Media: An Indian Perspective – Dr N Bhaskara Rao

Democracy lies at the heart of Indian nationhood and the media is considered to be its integral part. In this light, the book discusses and provides valuable insight into a very complex and key issue – that of handling of poll-related surveys, and thereby, polls themselves, by the media in India. Pitching for transparency I conducting and in the use of poll surveys, the book presents an insider’s view and an outsider’s concern but with a critical perspective.