A Handbook of Poll Surveys In Media: An Indian Perspective

It is a hand book on and about poll surveys and the way they are being used by news media. It points to pre-emptive nature of media coverage of polls. A reference book for those in news media covering up and coming political leaders and aspiring candidates, as well as for budding psephologists and analysts in media, what they should look for from surveys and how they should be appraised. The book highlights transparency in conducting and use of poll surveys.