Social Effects of Mass Media in India: Dr N Bhaskara Rao

The three parts of this unusual work present a survey of the origin and growth of the mass media in India, as part of the country’s political economy, before and after Independence; a critical assessment of the present media scene including the findings of the first-ever country-wide survey of the social effects of the media including the findings of the first-ever country-wide survey if the social effects of the media, specially TV DURING 1994-95 and a recommended future that includes in the case of Akashvani and Doordarshan, now government owned and departmentally run, a radical restructuring and a redefinition of role.