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Viewing serials, seeing ads (2015)

Author - Anita Medasani | Published - 2015

Anita Nagulapalli of CMS Hyderabad in collaboration with Padmaja Shaw of the Department of Communication and Journalism, Osmania University, undertook an intensive study of Telugu daily serials to analyse the violence depicted in them. A secondary objective of the study was also to see the kind of advertising support such programming is receiving.