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1st UNICEF Awards Report

Author - | Published - 2009

UNICEF partnered with CMS in implementing the initiative of awarding the most gender-sensitive Telegu channels. The preparation of this program included preparing evaluation tools and parameters along with constituting an eminent and crebile Jury. The monitoring period was originally scheduled to conclude on December 31, 2009. But oon request from some channel operators and in consultation with the Jury, the monitoring time was extended to January 10, 2010. A total of 3519 hours of recording of the content was made in respect of 17 participating channels. Of this, 112 programmes running into 14.10 hours on girl chiild issues were identified for evaluation. This constitutes 0.40 percent of prime time content.