A newsletter of news and notes about Media and Communication Convergence from CMS Academy.
With television content now available on your cellphone and also the Internet, how and what kind of programmes and information will be relevant to which medium needs to be studied and understood. The future of communication is all about this convergence; research will help understand target groups or audience segment and what media is the most appropriate to deliver the content. Therefore, looking at future requirements, the ability to conduct research, both as support service and driver of communication channels, will also be an essential talent. While technical proficiency, content production skills and management are crucial abilities for this sector, even more critical is the broader understanding.
Having conceived the idea of this convergence, this newsletter is a step towards a better-networked Academy of Communication.