News channels have been criticized for hours of live coverage of extravagant road showsand filing nominations during the 2014 Lok Sabha poll, blatantly violating Election Commission’s code. Of nearly a thousand “paid news” complaints on record during this poll, more than a quarter of them also received EC notice after verification. The question is what difference did the efforts of media make to make this election truly a game changer for deepening democracy and ensuring good governance in the country. Have they made any? This article answers.