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Media driven 2014 polls

Author - Dr N Bhaskara Rao | Published - 2014

News channels have been criticized for hours of live coverage of extravagant road showsand  filing  nominations during the 2014 Lok Sabha poll, blatantly  violating  Election Commission’s  code.  Of  nearly  a thousand  “paid  news”  complaints  on  record  during  this  poll,  more  than  a  quarter  of them  also  received  EC  notice  after  verification. The question is what difference  did  the  efforts  of  media  make  to  make  this election  truly  a  game  changer  for  deepening  democracy  and  ensuring  good governance in the country. Have they made any? This article answers.