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Advertisers and the Mean World of Telugu Television Serials

Author - Medasani Anita | Published - 2013

A wide ranging consensus seems to emerge about violent content on television having an adverse impact on individuals and society.  In view of this, CMS Media Lab in collaboration with the Department of Communication and Journalism, Osmania University, undertook this intensive study to understand the violence depicted in Telugu daily serials. A secondary objective of the study was also to see the kind of advertising support such programming is receiving.