Skip to main content

High time the TAM/TRP era ended (For Vidura)

Author - Dr N Bhaskara Rao | Published - 2012

The article reveals the damages that TRPs/TAM have caused across India over the years, taking the particular case of NDTV’s allegations against Nielsen-Kantar, sponsors of the TAM-TV ratings in India, for fudging data and deliberately publishing in return for bribe.