Opinion Leadership Networks in Indian Villages1Running Head: Opinion Leadership Networks in Indian Villages Opinion Leadership Networks and Diffusion of e-Choupal in Indian Villages (For Journal of Creative Communications)

This article analyzes the role of opinion leadership among the Indian farmers’ communication networks and the use of the opinion leaders to diffuse an innovative framing information source, e-Choupal. The specific purposes of this study are to identify opinion leaders by using social network analysis and to analyze the attributes of the opinion leaders in the diffusion of e-Choupal in Indian villages.