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Meena Effectiveness

CMS Communication carried out this effectiveness study to assess the extent to which the Meena Radio programme resonate with the primary audiences - examine the extent to which the programmes are able to change awareness and knowledge, promote interpersonal communication among audiences, self efficacy and behavior intentions associated with exposure to the radio series. The study was carried out in 12 districts of UP after the broadcast of initial 160 episodes of the entertainment-education Meena Radio through AIR.