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Pretest of Meena Radio episodes 

UNICEF in collaboration with Department of Education Uttar Pradesh has produced a radio program for school children called ‘Meena ki Duniya’. CMS communication team was assigned to pretest a set of 24 episodes before the broadcast. The episodes were pretested among students and teachers with an objective to gauge the recall and comprehension of messages, relevance and credibility of the messages; recall and relativity with the characters, how realistic were the characters, new information gained; comments and suggestions on format, duration, pace, and whether the episodes triggered any discussion.