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Situational Analysis and Communication Need Assessment of Swachh Bharat Mission(SBM) in all States and UTs of India, 2016, Ministry of Drinking Water and Sanitation

The key objective of the study was to carry out thorough Situational Analysis of the status of awareness about the objectives of Swachh Bharat Mission, conduct a holistic Communication Need Assessment (CNA) to identify the media vehicles most suitable to reach the target audience, to find out gaps and suggest most effective media-mix for the next phase of intensive media campaign. The study involves primary research with a range of stakeholders using both quantitative and qualitative research techniques which include household level sample survey, in-depth interviews and focus group discussions. For the purpose of the study, a scientifically drawn sample of 1200 (600 each in urban and rural locations) households were covered in each State and Union Territory (36 states/UTs) of India.