CMS Social involved in project activities such as developing monitoring and evaluation framework, mapping and understanding A&P work, screening and reviewing existing UNICEF monitoring and evaluation reports/studies/tools (for other campaigns), developing a comprehensive instrument/screening tool that is inclusive of all the measures for each indicator (already chosen by A&P) in discussion with UNICEF Programme Review Group. Also providing support in the development of terms of reference for the baseline study to be conducted based on the above framework.