DAY-National Rural Livelihood Mission launched a community-led national gender campaign to sensitize and empower women and girls in particular to speak up against gender based violence (GBV). This was the first round of the annually commencing campaign every year. CMS Social team provided professional services to develop a National MIS portal to keep track of activities undertaken by the different stakeholders across the country during the campaign. In addition to this an assessment of the national gender campaign was conducted using hybrid modes (in-person/ virtual/online) of interaction with different stakeholders to assess the reach, relevance and effectiveness of the national gender campaign. For success of the future rounds of the campaign, SWOT analysis based suggestions and recommendations were documented for the programme team and future rounds of the campaign.