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Digital media to improve knowledge and practices related to maternal, child health, and nutrition under Samvad Program, 2021-22

USAID-supported RMNCH Project ‘Samvad’, implemented in 6 Indian states got completed in February 2022. The project aims to improve maternal and child health outcomes by improving behaviours and practices related to nutrition and modern family planning methods. Digital Green’s approach to social and behavior change communication relies on hyperlocal; human-mediated community-based videos dissemination to the women and local communities. The project also used a variety of other digital dissemination channels like WhatsApp and IVRS. During 2018-22, the project’s impact was captured through several rounds of in -person lean surveys as well as phone-based survey conducted independently by CMS Team with the technical support from the London School of Hygiene and Tropical Medicine.