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Of content and control – where advertising and PR still rule --VIDURA

Author - Dr N. Bhaskara Rao | Published - 2019

When the path and the pace of the media in India are by and large set by advertising and market
research, which are often controlled by foreign corporates, any debate on the entry of foreign capital
into the print media may be irrelevant. This was what N. Bhaskara Rao had said in 2011. His article
(reproduced here) was written for the September 1-14 isue of Frontline that year. A lot of what he had
written eight years ago holds true even today