Whither children’s television?
Author - Dr N Bhaskara Rao | Published - 2005
MORE than half the television viewers in India today are children below 15 years. Yet, there is hardly any sensitivity about the relevance and impact of television channels which operate in a competitive mode for one-upmanship in the race for viewership. These channels are concerned more about “what interests or attracts” rather than what is “in the interest” of children. Neither the government nor parents or teachers seem to be bothered about this.