5th UNICEF Media Awards Report

The UNICEF Awards for Children-related programes in Telegu Television Channels returned for its 5th edition, with the scope broadened from only girl children to include both boys and girls from birth to 18 years and pregnant mothers. As many as 17 of the 19 participating channels contributed 970 programmes to children related issues running in 5526.38 minutes. Of this, 13 news channels contributed 3140.26 minutes. Approximately 1.35% of the channels’ primetime was devoted to child rights. Apart from widening of the canvas this year from girl child to children of both genders, the Awards were made theme based. The themes were Child Health, Child Education, Child Protection and Child Right to Food Security and Nutrition.

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