4th UNICEF Awards Report
UNICEF partnered with CMS for the fourth consecutive year in implementing this intervention of monitoring, advocacy, research, judging and awarding the most gender sensitive Telugu TV programmes and channels. This year too, the CMS office in Delhi and its office in Hyderabad streamlined the entire process of the Awards initiative — setting up a jury, monitoring of television programmes, providing television personnel with data support, inputs, and reminders and reviewing their programmes.
This time the number of channels to be monitored for gender sensitivity in their programming and content has gone up to 19 channels from the previous 18 channels. Another new feature of the UNICEF Awards this year was the opportunity provided to the TV Channels to self-nominate their programmes on girl child issues for consideration by the jury.
