2nd UNICEF Awards Report
With the success of the first intervention in triggering programmed and coverage of girl-child issues, UNICEF returned with the Awards for a second time. An elaborate campaign, detailed planning, regular monitoring, periodical review were the prerequisites to ensure better participation in terms of quality for the second awards' exercise. During the 100 days of content monitoring, the total telecast time devoted by the 15 channels was about 5,244 minutes (87 hours 40 minutes). This works out to 1.46% of the total telecast time of the channels during the monitoring period. Never before in India had channels devoted so much telecast time on one social development theme. Nor was so much programming effort put into any social issue either, in such a short period and during prime time.
