Tobacco Advertising, Promotion and Sponsorship across South and South East India – Challenges and Opportunities

This joint research study conducted by CMS and Healthbridge sought to research, review and identify legislative and implementation status with regard to Tobacco Advertising, Promotion and Sponsorship (TAPS) regulations in South and South East Asian countries. This study was the first of its kind, striving to identify existing norms of TAPS and related regulations, cross-border implications of TAPS and the level of compliance existing TAPS measures with the Framework Convention on Tobacco Control (FCTC) and challenges and opportunities for future action.