A Missing Link in India’s Social Development Endeavours: The Communication Perspective in the case of RCH

The content of the book (Part 1) is based on studies conducted by the Centre for Media Studies (CMS) on ‘IEC Operations of RCH Programme’ for the Ministry of Health and Family Welfare in 2002 and 2003. The objective of the studies was to undertake a systematic and comprehensive analysis of the IEC setup in five states, particularly in the context of EAG states. In the book, the lessons that we need to learn and the correctives that we need to take towards achieving the goals of social development are described. The second part of the book is based on further studies conducted to review the specialized training in communication skills of IEC functionaries in the RCH program. These studies analyse and evaluate the existing communication training, its relevance and utility in RCH program context. The book goes beyond mere analysis and appraisal and suggests a specific approach to go about the much needed revamp and repositioning of IEC support and initiatives.