Since April 2008 CMS Communication had been involved in conducting the concurrent monitoring, for all the phases of the e-e drama ‘Kyunki Jeena Issi ka Naam Hai’ broadcast on Doordarshan. The monitoring task included Rapid Audience Assessment (RAA), focus group discussions in 6 priority states, content analysis of the episodes, content analysis of viewer group discussions and content analysis of viewers’ correspondence and giving regular feedback to the production team.
UNICEF
