CMS Academy initiated a series of activities for professionals in media, communication and environment sector.
CMS Academy partnered with the Public Diplomacy division of the Ministry of External Affairs, GOI to organise the first ever conference on “Public Diplomacy in the Information Age” in New Delhi in 2010. The conference aimed at a better understanding of how public diplomacy in the new millennium has gone beyond traditional diplomacy and its role and relevance in the changing communication and media scenario. It was an event that was attended by several renowned people and over 200 eminent journalists from across the globe. The Foreign Secretary Nirupama Rao and Member of Parliament and former minister Shashi Tharoor addressed the audience. In her talk, Rao emphasised on the need to engage public diplomacy to project the right image of India and to focus on the country’s outreach in various countries.
CMS Academy constituted the CMS Academy Awards for Telugu Media in 2007 and has been giving annual awards to outstanding work in Telugu television. This was a unique effort to show how human values, societal concerns and professional standards could be upheld, without succumbing to market forces and yet be commercially viable. These awards were initiated to encourage responsible programming in the broadcasting sector.
The Academy has recently signed an MOU with Stirling University to roll out Online Communication courses for both working and aspiring professionals. CMS has also signed MOU’s with International partners like Annenberg School for Communication University of Southern California, USA; Stirling University, Scotland; InHolland University, Netherlands; Ohio University, USA and Academy for Educational Development (AED), Washington USA to do innovative research and capacity building projects.
Strategic Communication Diploma
CMS Academy also initiated one year post graduate diploma course in Strategic Communication during academic year 2009-2010 and 2010-2011. The programme trained professionals to conceptualise, plan and execute complex, integrated communications campaigns and programmes with latest media technologies. This unique programme provided interdisciplinary education in media, communications, humanities, marketing & management.
Media Discourse on Climate Change
Three days International Federation of Environmental Journalists (IFEJ) Congress was organised in 2009 in collaboration with CMS Environment. The theme was “Bridging North-South Differences in Reporting Climate Change: Journalists’ Role in Reaching an Ambitious Agreement at COP15 in Copenhagen”. More than 100 environmental journalists from industrial and developing countries were able to air their viewpoints on this controversial issue and most crucial global problem. The congress was followed by a six-day field trip of 40 journalists to Leh that offered journalists an opportunity to film, photograph and write on Himalayan glacier melting. Two more field trips were organised to orient the journalists to climate change adaptation measures in drought-prone and flood-prone areas in the country.
Capacity Building on Green Filmmaking
Capacity building workshops were also organised for Youth on Filmmaking by CMS Environment team. These were a series of workshops held by eminent film makers at Shimla, Hyderabad, Ahmedabad, Delhi, Agartala, Shillong, Port Blair, Patna, Thiruvanthapuram, Bhopal, Coimbatore, Ranchi, Leh and New Delhi. Nearly 400 aspiring young filmmakers participated in honing their skills on filmmaking.
Capacity Enhancement of Teachers
Teachers are the change makers of society and enhancing their knowledge would result in empowering an entire future generation. To achieve this, several initiatives were undertaken by the CMS Environment team by organising Primers on low carbon practices for teachers in Shimla, Hyderabad, Port Blair, Shillong, Thiruvananthapuram, Bhubaneswar, Patna, Ahmedabad, Lucknow and Delhi. More than 250 teachers have been engaged through this process.
Media Orientation Workshops
The Academy organised a series of workshops on sustainable transport system issues like fuel efficiency, non-motorised transport (NMT) and Ahmedabad BRT in collaboration with CMS Environment team. It was the first such attempt in the country to have a focused discussion on these topics in print media. More than 20 experts from different parts of the country and institutions such as IIT, ARAI, ITDP brainstormed at the workshops.
Communication Workshops at BIMTECH
CMS Academy conducted workshops on its ‘Communication for Career Development’ programme at Birla Institute of Management Technology (BIMTECH); a leading MBA college of India. Communication for Career Development workshops provide ‘training’ to enable students to use enhanced communication skills confidently for seeking a job and developing a successful career. The workshops enabled the students to get clarity on their career vision and goals. It also trained them in learning success principles.