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CMS Corner

Communication Project

Projects during 2012-13

Pretest of TVC and Radio Scripts on sanitation and hygiene messages to be given by Vidya Balan – UNICEF

The assignment was to test the PSA scripts – developed by a creative agency – for appropriateness of content and messaging, audio and visual relevance, and topicality. CMS Communication team assessed 6 PSA scripts (3 TVC’s and 3 Radio spots) on sanitation and hygiene at household level and appealing people to think about having a toilet and using it too.