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CMS Corner

Communication Project

Project during 2012-13

Study of Knowledge, Attitude, Perceptions, Practices and Social Norms in Rural Gujarat on Sanitation and Hygiene – UNICEF

This study was undertaken by CMS Communication on behalf of UNICEF to improve the communication content of programming and strategy by assessing current knowledge, attitude, perceptions, social norms and practices of rural populations towards sanitation across Gujarat. Separate Formative research and quantitative baseline were conducted contributing to developing a communication intervention in the State.