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CMS Corner

Communication Project

Project during 2012-13

SPSS amongst key stakeholders for neo natal advocacy campaign in Uttar Pradesh – UNICEF-UP

UNICEF office for Uttar Pradesh along with Jagran Pehel designed and implemented an advocacy campaign for new born care in 12 districts of Uttar Pradesh. The campaign comprised of panel discussions with key stakeholders and other ‘mass media approach’ activities. The role of CMS Communication was to assess the participant satisfaction in terms of expectations, conduct of sessions and content relevance; document evidence of new information gained and the influence of the panel discussions to induce positive and relevant discussion/action among the participants in four intensive campaign districts ~Moradabad, Bhimnagar, Azamgarh and Varanasi.