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CMS Corner

Communication Projects

Projects during 2012-13

Meena- Creating a more enabling environment for fundraising in India – UNICEF India

The study conducted in 8 metropolitan and Class I cities tested Meena’s acceptability amongst a target group that consumes more licensed products – children in urban settings from middle class. This study looked into the understanding, appeal of Meena as an entertaining character and the resonance of the story / setting of the show amongst urban children. The study also tried to understand their likelihood of buying Meena Merchandise if they are available in the market