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TV news trends & market-2010

This study highlights the content trends based on pattern analysis and ad market size estimation of TV News industry. The study focused on six mainstream 24X7 TV news channels over a five-year period from 2009 to 2013.The year-wise analysis of the news channels revealed that news on politics, sports, entertainment and crime had maximum coverage in five years, while less than one percent of the total time was devoted to issues like environment and wildlife.