Alive & Thrive is providing support to the BMGF Ananya partners in Bihar to improve Infant and Young Child Feeding (IYCF) practices, particularly complementary feeding. In this context, CMS Communication is assigned to conduct formative research and Trials of Improved Practices (TIPs) in Bihar with the objective of identifying specific sub optimal IYCF, hygiene and maternal nutrition practices, the rationale behind these practices and the context in which these practices occur. In addition, the exercise aims to identify feasible solutions to these sub-optimal practices and the most appropriate delivery platforms for these solutions.
