Find Targeted Research to Empower Change on FacebookFind Targeted Research to Empower Change on YouTubeFind Targeted Research to Empower Change on MySpaceFind Targeted Research to Empower Change on LinkedIn

Image Gallery

                                                   

CMS Corner

Projects

Projects

Formative Research on Improved Maternal Nutrition (MN), Infant and Young Child Feeding (IYCF), and Household Sanitation and Hygiene (HSH) Practices in UP; Alive & Thrive, 2015-16 Ongoing
Alive & Thrive, has assigned CMS Communication to conduct this study to identify specific dietary and hygiene problems, the practices that have led to these problems, the reasons behind these problems and the context in which these problems occur. The study also would implement Trials of Improved Practices using Test of Recommendations on diet diversity, quantity, IFA and calcium tablets among pregnant women and complimentary feeding, safe disposal of feces, hand washing and child protected play area among 6-17.9 months children.  

Assessment of Infant & Young Child Feeding (IYCF) Counseling Center Services in Bihar; UNICEF & Alive & Thrive, 2016
CMS Communication has been assigned with the task of assessing the quality of the IYCF Counseling Center model established in four districts of Bihar state and the feasibility of rapid scale up of the model within the state. The quantitative assessment would provide a better understanding of the quality of the services being provided at the IYCF counseling centers (from both provider and client perspectives) the challenges faced by the providers. The assessment would also evaluate the current knowledge, awareness and practice of maternal, infant and young child nutrition (MIYCN) behaviors of clients’ - pregnant women, lactating mothers and mothers of 6-18 months child.

Formative Research and Trials of Improved Practices for Infant and Young Child Feeding (IYCF) in Bihar, Alive & Thrive, 2015 Alive & Thrive is providing support to the BMGF Ananya partners in Bihar to improve Infant and Young Child Feeding (IYCF) practices, particularly complementary feeding. In this context, CMS Communication is assigned to conduct formative research and Trials of Improved Practices (TIPs) in Bihar with the objective of identifying specific sub optimal IYCF, hygiene and maternal nutrition practices, the rationale behind these practices and the context in which these practices occur. In addition, the exercise aims to identify feasible solutions to these sub-optimal practices and the most appropriate delivery platforms for these solutions.

Concurrent Monitoring Round I : Menstrual Health Management Project in UP, Bihar and Jharkhand, UNICEF A comprehensive Social and Behaviour Change Communication (SBCC) strategy on Menstrual Management among rural adolescent girls in the age group 10-19 years is being implemented in select districts in three states – Uttar Pradesh, Bihar and Jharkhand. CMS Communication is conducting rounds of concurrent monitoring to assess the extent to which different aspects of the intervention model resonate with the primary participants. The study would also assess the process and status of implementation of different activities and provide interim results regarding the change engendered by the activities.

A quantitative and qualitative survey will be undertaken to assess the functioning of the centres and its impact on the clients. CMS is implementing the quantitative assessment of IYCF Counseling Centers in Bihar to capture client’s perspectives on the quality of the counseling service they received in terms of service quality and value; to identify knowledge, attitude and practice of current MIYCN behaviors, as a result of counseling and to assess counselor’s knowledge and attitudes on MIYCN.

Pretest of TVC and audio spot on WASH (Water from shallow hand pumps) in Eastern Uttar Pradesh, UNICEF 2015

Pretest of TVCs and Radio Spots on Nutrition in Uttar Pradesh, UNICEF UP

Benchmarking the Key Performance Indicators (KPIs) for the Global Communication and Public Advocacy Strategy, UNICEF, 2015 CMS Communication was assigned to evaluate KPIs of UNICEF, i.e voice, reach, engagement and brand, to measure how effectively the organization is achieving key business objectives notified in UNICEF’s Global Communication and Public Advocacy Strategy Handbook. CMS had measured the four KPIs through tracking and measuring them across traditional media, digital media platforms, social media platforms such as Facebook, Twitter and YouTube and among general public.

CMS with its well established partners and sources did measure the level of access and reach of all media platforms, be it traditional or digital for this study. Apart from media evaluation a ‘Readership, Engagement and Brand Awareness Survey’ (REBAS) was conducted in five states of the country representing five zones factoring in indicators such as urban-rural breakup, Socio Economic Classification (SEC) and gender to measure brand familiarity, level of association and support, willingness to donate, and the level of motivation derived from being exposed to UNICEF’s messages and campaigns.

Baseline for Advocacy and Communication (A&C) Indicators Country Programme Action Plan (CPAP) and Reach and Engagement of A&C Activities, 2014-2015

Impact Assessment of USC Indian Television Survey, 2014

Formative study to understand perceptions of parents and community based structures regarding rights and entitlements and redress systems within the RTE Act as well as the motivations/triggers for seeking redress in 6 states, 2014.

Communication Scoping study to engage 18 select SC and ST population groups in 5 states, Assam, Bihar, Gujarat, Jharkhand, & Uttar Pradesh, 2013

Conducting study of Content Analysis of Print Media coverage on road safety issues-end line evaluation,
WHO

Pre and Post Workshop Analysis of Newspaper Reportage on Road Safety Legislation in India,
WHO

Meena Effectiveness Study in Andhra Pradesh,
UNICEF

Baseline Study of Knowledge, Attitude, Perceptions, Practices and Social Norms in Rural Gujarat on Sanitation and Hygiene,
UNICEF

Conducting Pretest of communication materials developed for the MHM project in UP),
UNICEF

Conducting Pretest of Meena Radio episodes with Adult women groups,
UNICEF

Conducting Pretest of Five additional FFL IPC Videos on Child Protection issues
UNICEF

Half the Sky Movement Communication Initiative for Women and Girls: An Evaluation of 9 Minutes Mobile Game and Video
FHI 360, Washington

Half the Sky Movement Communication Initiative for Women and Girls: Impact assessment of six videos developed
FHI360, Washington

Meena- Creating a more enabling environment for fundraising in India
UNICEF India

Meena Radio Effectiveness Study in KGBVs in UP
UNICEF

End line survey ‘Meena ki Duniya’ in Uttar Pradesh
UNICEF

Sampled Participant Satisfaction Survey of “Ammaji Kehti Hai” Video Series
UNICEF

SPSS amongst key stakeholders for neo natal advocacy campaign in Uttar Pradesh
UNICEF-UP

Study of Knowledge, Attitude, Perceptions, Practices and Social Norms in Rural Gujarat on Sanitation and Hygiene
UNICEF

Content analysis of print media coverage on road safety issues
WHO India

Pretesting Mobile Episodes (Mobisodes) of FFL IPC videos
UNICEF

Pretest of TVC and Radio Spots on ‘Safe water handling’ and ‘Contaminated Water’
UNICEF

Pretest of ‘Meena ki Duniya’ (Telugu Version) episodes in AP
UNICEF

Pretest of TVC and Radio Scripts on sanitation and hygiene messages to be given by Vidya Balan
UNICEF

Intervention Assessment / Concurrent Monitoring for the Facts for Life Entertainment – Education Drama Serial ‘Kyunki Jeena Issi ka Naam Hai’ by UNICEF Phase 4
UNICEF

Meena Effectiveness
UNICEF

Pretest of TVC/Radio spots on ‘Toilet’
MUDRA

Pretest of Meena Radio episodes
UNICEF

Sampled Participant Satisfaction Survey “Ammaji Kehati Hai” Video Series. UP (2 Rounds) Rajasthan ( 1 round)
UNICEF

Scoping study for UN Women Global Program, Safe Cities free of violence against women and girls in Delhi.
UNWOMEN

End line evaluation of UNICEF FFL drama serial ‘Kyunki Jeena Issi ka Naam Hai’
UNICEF

Impact Assessment of “Sur-Bahar” Radio Programme, Sponsored by the Ministry of Health & Family Welfare, 2007-08.
Ministry of Health and Family Welfare, Government of India

Concurrent Monitoring of Television News Channels for Analysing the Coverage of Issues and Concerns of Minorities, 2007-08.
National Commission for Minorities

Evaluation of IEC activities under National Leprosy Eradication Programme (NLEP), 2007-08.
Ministry of health and Family Welfare, Central Leprosy Division

Pilot Assignment for Benchmarking Media Response to HIV in Asia, 2007-08.
Commission on AIDS in Asia

Baseline Survey before launch of “Bell Bajao” Multi Media Campaign on Domestic Violence and HIV/AIDS, 2007-08.
Breakthrough

Impact Evaluation of Anti-tobacco campaign, 2008-09.
Public Health Foundation of India (PHFI)

Impact Assessment of films on four different issues namely Child Sex Abuse, Maternal Mortality, Gender & Sexuality and Sex Selective Abortion, 2008-09.
Public Service Broadcasting Trust (PSBT)

Impact Evaluation study on Flagship Programmes by Prasar Bharati (Doordarshan and All India Radio) across all states in India with a sample size of 12,800 respondents, 2008-09.
Prasar Bharati

Intervention Assessment & Concurrent Monitoring for the ‘Facts for Life’ Entertainment- Education Drama Serial ‘Kyunki Jeena Issi ka Naam Hai’ (Phase-1), 2008-09.
UNICEF

Pre-test of TVC’s and radio spots on Polio Ravivaar, (National Immunisation Campaign in North India) in Uttar Pradesh, 2008-09.
UNICEF

Pre-test of HIV/AIDS treatment track on Stigma and discrimination, 2008-09.
Miditech Pvt. Limited

Round 1 Rapid Audience Survey among audience of ‘Bell Bajao Campaign,’ 2008-09.
Breakthrough

Media Monitoring on Six Key Issues of Health, Nutrition, Water and Environmental Sanitation, Girls’ Education, Corporal Punishment and HIV/AIDS discrimination, 2008-09.
UNICEF

Tobacco Advertising, Promotion and Sponsorship Across South and South East Asia-Challenges and Opportunities, 2008-09.
Health Bridge

Intervention Assessment & Concurrent Monitoring for the ‘Facts for Life’ Entertainment-Education Drama Serial ‘Kyunki Jeena Issi ka Naam Hai’ (Phase-2), 2009-10.
UNICEF

Baseline Survey for CEQUIN campaign on ‘Make Delhi Safe for Women,’ 2009-10.
CEQUIN

Pre-test of TV spots on ‘Men Use Toilet,’ 2009-10.
UNICEF

Pre-test of two creative options on ‘Hand Washing with Soap,’ 2009-10.
UNICEF

Pre-test of TVC’s on ‘Protection of Water Sources,’ 2009-10.
UNICEF

Midterm Evaluation of Facts For Life (FFL) TV Drama ‘Kyunki Jeena Isi Ka Naam Hai,’ 2009-10.
UNICEF

Pre-test of Creative Materials on H1N1, 2009-10.
UNICEF

Pre-test of TV spots on ‘Age of Marriage,’ 2009-10.
MUDRA

Six rounds of Pre-test ‘Meena ki Duniya’ Radio programme Episodes, 2009-10.
UNICEF

Baseline Study before the broadcast of ‘Meena Ki Duniya’ Radio Programme in Uttar Pradesh, 2009-10.
UNICEF UP

Pre-test of TV spots on ‘Use of Various Contraceptive Methods,’ 2009-10.
Futures Group

Round 2 Rapid Audience Survey among audience of ‘Bell Bajao Campaign,” 2009-10.
Breakthrough TV

‘Access, utilisation and quality of services for the Prevention of Parent to Child Transmission (PPTCT) of HIV in India-2009
NACP III Mid Term Review, NACO

Pre-test of 42 interactive Facts For Life (FFL) Videos ‘Ammaji Kehti hai,’ 2009-10.
IN TV

Intervention Assessment & Concurrent Monitoring for the ‘Facts for Life’ Entertainment-Education Drama Serial ‘Kyunki Jeena Issi ka Naam Hai’ (Phase-3), 2010-11.
UNICEF

Intervention Assessment / Concurrent Monitoring for the ‘Facts for Life’ Entertainment-Education Drama in Telugu ‘Idey Mana Jeevitam Lakshayam’in Andhra Pradesh, 2010-11.
UNICEF

‘Galli Galli Sim Sim’ impact study, 2010-11.
Sesame Workshop India Office

Round 1 & 2 Effectiveness Study of Meena Ki Duniya Radio Programme in Uttar Pradesh, 2010-11.
UNICEF

Designing and pretest of Pre and Post session evaluation tools for 42 interactive FFL videos ‘Ammaji Kehti hai’2010-11.
UNICEF

Pre-test of Facilitators’ Guidebook and Video Guide for implementing Ammaji Kehti Hai videos, 2010-11.
IN TV

End line Survey of “Bell Bajao” Multi Media Campaign on Domestic Violence and HIV/AIDS, 2010- 11.
Breakthrough

Pre-test of AB Polio materials, 2010-11.
UNICEF

Pre-test of 10 Kyunki… Theme based Mini Movies, 2010- 11.
UNICEF


More » CMS Communication »Achievements » Partners » Team members