End line evaluation of UNICEF FFL drama serial ‘Kyunki Jeena Issi ka Naam Hai’ by UNICEF
The end line evaluation is part of an overall M&E framework that was developed in 2007 in parallel with the program design and implementation. The M&E framework consisted of 3 large evaluation studies: a baseline, midterm and an end line. The end line study was conducted among 9000 respondents after the completion of the 501 episodes of Kyunki…Jeena Issi Ka Naam Hai. The study aimed at measuring the level of impact on the target audience and change in their knowledge, awareness, efficacy, norms, behaviour and action in comparison to the baseline and midterm data.