Find Targeted Research to Empower Change on FacebookFind Targeted Research to Empower Change on YouTubeFind Targeted Research to Empower Change on MySpaceFind Targeted Research to Empower Change on LinkedIn

Image Gallery

                                                   

CMS Corner

Communication Project

Projects during 2011-12

Intervention Assessment / Concurrent Monitoring for the Facts for Life Entertainment – Education Drama Serial ‘Kyunki Jeena Issi ka Naam Hai’ by UNICEF Phase 4

Since April 2008 CMS Communication had been involved in conducting the concurrent monitoring, for all the phases of the e-e drama ‘Kyunki Jeena Issi ka Naam Hai’ broadcast on Doordarshan. The monitoring task included Rapid Audience Assessment (RAA), focus group discussions in 6 priority states, content analysis of the episodes, content analysis of viewer group discussions and content analysis of viewers’ correspondence and giving regular feedback to the production team.