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CMS Corner

Communication Project

Project during 2012-13

Pretest of TVC and Radio Spots on ‘Safe water handling’ and ‘Contaminated Water’ for UNICEF

The assignment was to test the PSA scripts at household level – developed by a creative agency – for appropriateness of content and messaging, audio and visual relevance, and topicality. This was carried out in selected villages which reported chemical contamination in UP.