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CMS Corner

Communication Project

Project during 2012-13

Pretesting Mobile Episodes (Mobisodes) of FFL IPC videos – UNICEF

UNICEF has adapted the FFL Interpersonal communication video series titled ‘Kyunki Ammaji Kehti Hain’ for mobile phone viewing, converting the existing videos into 6-12 minutes mobisodes or mobile adaptations. CMS Communication did the pretest of the Mobisodes to understand the coherence and consistency of Mobisodes, whether there are any technical jerks and whether they can be viewed as stand -alone episodes apart from finding the comfort and convenience of the ASHA who will ultimately use these episodes in a mobile phone. The team also tested the usefulness of user guide book, specially the ‘tech transfer’ section in the guide book to assess its comprehension. This was conducted among ASHA workers, AWWs and SHG members in UP, Haryana, and Rajasthan.