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CMS Corner

Communication Project

Project during 2012-13

Content analysis of print media coverage on road safety issues- WHO India

RS10 Project is a World Health Organization (WHO) initiative to increase road safety in ten target countries. In India, among other activities, the project included a series of workshops with journalists to provide them with tools and resources to cover traffic related news and to contribute to awareness rising on road safety. Before these workshop CMS Communication carried out content analysis of reporting on road safety in 15 dailies from Hyderabad, Jalandhar and New Delhi with an objective to provide inputs for a road safety workshop with journalists and establish a benchmark for a possible impact measurement study after the workshop.