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CMS Corner

Communication Projects

Projects during 2012-13

Half the Sky Movement Communication Initiative for Women and Girls: An Evaluation of 9 Minutes Mobile Game and Video – FHI 360, Washington

This project was to assess the impact of a mobile game ‘9 minutes’ on safe pregnancy and care and a supporting video module produced by HTS. The target audiences were pregnant women and women who plan to have a child in next one year and husbands of pregnant women and women who plan to have a child( a total of 900). The design was a pre-post impact evaluation and was measured in terms of their attitudes, knowledge, perceptions, and intentions to act.